BMI-Club Management Course, 9 - 13th October 2017 at DURBAN COUNTRY CLUB, Durban



BMI-Leadership Principles

CMASA would like to take this opportunity to congratulate the select group of 10 club industry executives and senior managers on the outstanding results they achieved in the completion of the BMI - Leadership Principles programme, held at Houghton GC from 8th to 12th May 2017.

During these tough economic and political times, it is vital that we as professionals in the club industry continue to improve our skills. We know the group took away many new skills as well as updated those left behind in the ever-constant buzz of club management, and have returned to their clubs with renewed energy and passion to improve day-to-day operations.

Back (from left to right): Lenn Flanagan; Alfie Schneeberger; Bevan Du Plessis; Vian Schoeman
Middle (from left to right): Janyne Marais (GM of CMASA); Brendan Hart; Gary De Bracey; Lynda Lavery; Ian Jones (Facilitator)
Front (from left to right): Raurie Fraser; Paulene Stark; Rougien Wise

This was the start of the new cycle towards CCM certification and was an invaluable opportunity for the group to network, learn and share their educational experiences.
The BMI-Leadership Principles covered the following specific club management content;
1. Accounting
2. The Nature of Leadership
3. Executive Presence
4. Code of Ethics
5. Club Trends: Creativity and Innovation
6. Technology
7. Strategic Leadership
8. Governance
9. 20 Rules of Power Politics in Clubs
10. Case Studies and Assessments

These programmes have proved popular and obviously show a real value to the individuals who attend. The proof of this is in the returning delegates and number of qualified CCM’s that we now have (17 in total)
We are extremely appreciative of CMAA’s support and generosity in sharing their many years of knowledge and experience in the education they globally provide to the club industry.
It was an honour to have partnered with International Hotel School for the delivery of our new BMI cycle and to have had access to their years of academic and practical experience in hospitality and club management.

Education, by itself, is important and an essential tool for an individual's personal and professional development, but to be able to prove that the manager has understood the subject matter and retained what has been taught, CMASA provides a credible certification programme which is recognised throughout the club industry. The BMI courses take on the form of four compulsory classroom-based courses, each of which will be of 5 days’ duration (Monday to Friday).

Congratulations to the 10 delegates that attended the first cycle towards CCM Certification

We look forward to seeing them and new delegates at the next BMI - Club Management programme in October in Natal.
For more information on the BMI courses, check out

BMI (Business Management Institute) Programmes

CMASA currently delivers all of the required BMI programmes which were developed by Club Managers Association of America (CMAA) and are used by seven Club Associations worldwide as the framework for their education programmes. Specific material is adapted to suit local conditions. (See below for more information)

Certification and Lifelong Learning

In many professions, a successful career is marked by an appropriate degree of professional development, verified by a credible certification program and recognized by both the public and one's peers. The Certified Club Manager (CCM) designation has been the hallmark of professionalism in club management since 1965 and is the cornerstone of CMAA's/CMASA's certification program. It is a valuable and widely-respected mark of a manager's commitment to professional development and the club industry.

The Certified Club Manager (CCM) is a professional certification recognizing the unique skills and special knowledge required of today's club manager. It has opened countless doors of opportunity for managers as it communicates their knowledge and ability to serve as a key player in a club's success. Candidates who have earned the designation have completed a program enriched with education experience, applicable knowledge, and business tools that can deliver a positive impact.

Whether you are seeking a promotion, exploring a position outside of your current club, or simply pursuing professional development opportunities to help you tackle increasingly complex responsibilities while preparing for future challenges, the CCM designation can.

As with its education programs, CMAA's certification program is a dynamic, continuing process. It includes two levels of further recognition: CMAA's prestigious Honour Society and the Master Club Manager (MCM) designation.

The entire certification program is under the jurisdiction of the Certification Committee with oversight provided by CMAA's Board of Directors. It is the Certification Committee's responsibility to consider suggestions from the members and to ensure that the certification program adapts to the ever-changing club management environment.

CMASA offers individuals the opportunity for a life-long learning opportunity through their programmes. Individuals are required to attain 300 credits from either tertiary education or industry accredited courses, plus a minimum of 5 years' experience in the industry before they are able to qualify to write the certification examination. This examination contains 400 questions (multiple choice) taken from a central databank on a random basis. Only those who achieve above 70% aggregate are accredited as "Certified Club Managers" (CCM). The certification is valid for a 5 year period, in which time their education is required to be maintained by attending additional courses related to their development. Currently the point required for the maintenance is 120 credits in 5 years (this equates to 1 credit per hour of CMASA approved education). CMASA currently has 17 qualified CCM Managers in South Africa and they are:

Darren Dignam - Wanderers Club Peet de Wet - Steenberg Golf Estate
Paul Leishman - Bryanston CC Sue Wood - Country Club Johannesburg
Sue Nortje - Steenberg Golf Estate Taryn Broeders - CGGU
Neels Gerber - Mogol Sports Club Sandra Lennox - George GC
Barbara Pestana - Ladies Sunshine Tour Reinard Kilian - Sunshine Tour
Paul Smit - Durban Undersea Club Francois Swart - Randpark GC
Derek Lloyd - Working outside of Club Industry Pam Maybery - Kloof CC
John Bold - Durbanville Golf Club Jose Sao Joao - Country Club Johannesburg
Beryl Acres - Retired.  


For our industry is prosper and clubs continue to flourish in a very competitive leisure industry, the leadership required will be better served through a robust programme of education and training. Our programme will educate tomorrow's leaders and managers today!

With a benchmark qualification recognised throughout the world (CCM), club managers can demonstrate their credibility in the job and ensure cross-fertilisation of skills, knowledge and ideas as they manage ever more successful clubs around the globe.

The Ten Core Competencies of Club Management

The general manager of a club has a wide range of responsibilities and the expectations of members and visitors are growing and changing constantly. By analysis, CMASA believes the components of successful club management can be defined by the following core competencies of a club manager:










What is the CMASA Education Programme?

In order to supplement the existing skill sets of club managers, five classroom-based courses, each of which will be of 5 days duration (Monday to Friday).

These courses are:

  1. BMI I - Club Management
  2. BMI II - Leadership Principles
  3. BMI III - General Manager/ Chief Operating Officer
  4. BMI Food & Beverage
  5. BMI Golf Management
  6. BMI IV - Tactical Leadership
  7. BMI V - Strategic Leadership
  8. CMASA Business workshops
  9. CMASA Strategic & Leadership Programmes

The last two sections of the pathway concentrate on practical and innovative business skills as well as leadership and strategy, which will enable the manager as a leader and develop their strategic thinking.

This pathway therefore will lead club managers from the point at which they enter the profession with some knowledge, through to the outcome where they are well-informed and well-educated club managers.

In short, this is a structured and comprehensive education programme for club managers.

We foresee club managers perhaps taking one course a year, fitting in with the demands of their job, and it will be possible therefore for a manager to complete the programme of the required four courses over a period of 3-5 years.


Education, by itself, is important and an essential tool for an individual's personal and professional development, but to be able to prove that the manager has understood the subject matter and retained what has been taught, CMASA provides a credible certification programme which is recognised throughout the club industry.

The days when an employer had to recruit from other industries and professions, to find people to manage their clubs, should be a distant memory and the club management industry is now setting the standard whereby their own qualifications and certification benchmarks become the accepted industry standards of knowledge required to do the job.